Welcome to our dedicated page for Deckers Outdoor news (Ticker: DECK), a resource for investors and traders seeking the latest updates and insights on Deckers Outdoor stock.
Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
UGG, a division of Deckers Brands (NYSE: DECK), launches its second global campaign featuring Post Malone. The campaign, titled 'Post v. Post,' showcases the new Heritage Pull-On TrailGazer boots priced at $200. The campaign was created by Post Malone's friend Ramez 'Mezzy' Silyan, featuring a Western-style theme shot on 35mm film. The TrailGazer boots feature waterproof capabilities, temperature rating to -20ºC, and include UGG's signature elements like The Twin Seam and Sun Logo Shape. The partnership also includes plans to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.
UGG®, a division of Deckers Brands (NYSE: DECK), launches its holiday campaign 'Unbox Joy' featuring new and classic styles. The campaign showcases gift-worthy footwear including the Classic Mini Maxi Curly ($180), Classic Slip-On Atherson ($120), Tasman Alpine ($130), Disquette Atherson ($120), Tasman ($110), and Classic Mini II ($160). The collection emphasizes the brand's signature Twin Seam design and iconic Chestnut colorway, focusing on warmth, comfort, and versatility. The campaign draws inspiration from viral unboxing videos of customers receiving UGG® products.
Deckers Brands (NYSE: DECK) reported strong Q2 FY2025 results with net sales increasing 20.1% to $1.311 billion. The company's diluted EPS rose 39% to $1.59. HOKA brand sales grew 34.7% to $570.9 million, while UGG brand sales increased 13% to $689.9 million. Direct-to-Consumer net sales rose 19.9% to $397.7 million, and wholesale net sales grew 20.2% to $913.7 million. The company's gross margin improved to 55.9% from 53.4%. Based on strong performance, Deckers raised its FY2025 revenue guidance to approximately $4.8 billion and diluted EPS guidance to $5.15-$5.25.
Deckers Brands (NYSE:DECK), a global leader in innovative footwear, apparel, and accessories, has announced its upcoming conference call to review second quarter fiscal 2025 results. The call is scheduled for Thursday, October 24, 2024, at approximately 4:30 p.m. Eastern Time. Investors and interested parties can access the broadcast at ir.deckers.com. The company has confirmed that the broadcast will remain available for at least 30 days following the conference call, providing ample time for stakeholders to review the information presented.
UGG, a division of Deckers Brands [NYSE: DECK], announces a partnership with Post Malone for its Autumn/Winter 2024 campaign. The collaboration includes a global campaign featuring the UGG men's Weather Hybrid Collection and a partnership to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.
The campaign, titled 'Lead a Horse', showcases the Weather Hybrid collection, which includes refreshed versions of the iconic Neumel and Tasman silhouettes. The collection features waterproof capabilities and is designed for all-day, any-environment wear. The Tasman Weather Hybrid ($150) and Neumel Weather Hybrid ($180) are now available for purchase.
Post Malone, known for his distinctive style and genre-blending music, reflects UGG's values of individual expression, inspiration, and connection. The partnership also involves Post's creative community, including producer Ramez 'Mezzy' Silyan, stylist Catherine Hahn, and photographer Adam DeGross.
Deckers Brands (NYSE: DECK) announced stockholder approval of a six-for-one forward stock split and a proportionate increase in authorized common stock during its annual meeting on September 9, 2024. The amendment became effective on September 13, 2024. Every share of common stock outstanding on the September 6, 2024 record date will be split into six shares. Additional shares are expected to be distributed after market close on September 16, 2024, with trading on a post-split adjusted basis beginning at market open on September 17, 2024.
CEO Stefano Caroti stated that the split aims to make DECK stock ownership more affordable and attractive to a broader investor base, including employees. This move reflects the company's strategy to enhance stock liquidity and accessibility in the market.
Teva, a division of Deckers Brands (NYSE: DECK), has unveiled its Fall 2024 collection, introducing new functional performance and lifestyle products. The launch includes two new trail-ready styles: the Trailwinder ($130) and Ellwood Mid ($120), along with a fall-inspired color update to the Grandview GTX ($135). Teva is expanding its all-season trail category, leveraging its reinvigorated athlete program for product development and testing.
The collection also features lifestyle additions like the Auroris winterized boot ($160), ReEmber Mid Platform ($110), and Midform Boot Patchwork ($150). Teva continues to celebrate its 40th anniversary with revived heritage styles from the 2000s and 2010s, including the Hurricane XLT2 Revive ($75) and Original Universal Revive ($55).
Lolë Brands, a global apparel company, has acquired Sanuk, an iconic outdoor lifestyle footwear brand previously owned by Deckers Brands (NYSE: DECK). This marks Lolë's expansion into the footwear market and its second acquisition in the past year. Sanuk, known for its comfort and creativity, will benefit from renewed investment to build on its core strengths. Katie Pruitt, with over a decade of experience at Sanuk, has been appointed as Vice President and General Manager to lead the brand's future growth.
The partnership aims to evolve Sanuk's brand strategy, prioritizing direct-to-consumer and wholesale customers. Sanuk will relocate its operations to Los Angeles, CA. Both Lolë and Sanuk share a commitment to responsibly produced, innovative, and stylish designs, aligning with Lolë's portfolio of environmentally conscious consumer brands.
UGG®, a division of Deckers Brands [NYSE: DECK], has launched its Autumn/Winter 2024 'Feels Like UGG®' campaign. Shot in Seoul, South Korea, the campaign celebrates self-expression, community, and global connection. It features a diverse cast of creatives including HANNI, Alex Consani, and Young Mazino, showcasing new footwear and ready-to-wear styles.
The campaign, directed by We Are From L.A. and photographed by Samuel Bradley, highlights UGG's commitment to inclusivity and unconventional attitudes. It showcases the cast's journey through Seoul, emphasizing individual expression and collective celebration. The campaign also introduces new product lines ranging from $140 to $378, including clogs, slides, boots, and jackets.
UGG plans to engage fans through in-person activations and events, including the #UGGSeason social campaign starting September 21st and a multi-sensory retail space called FEEL HOUSE later in the year.
Deckers Brands (NYSE: DECK) reported strong Q1 FY 2025 results, with revenue increasing 22.1% to $825.3 million and diluted EPS rising 87% to $4.52. The company raised its FY 2025 diluted EPS guidance to $29.75-$30.65. HOKA and UGG brands drove robust full-price demand, with HOKA sales up 29.7% and UGG sales up 14%. Direct-to-Consumer net sales grew 24%, while wholesale increased 21%. Gross margin improved to 56.9% from 51.3%. The company repurchased 177,000 shares for $152 million and announced plans to divest the Sanuk brand in August 2024. Deckers' strong performance and increased outlook reflect its successful brand strategy and market position.
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